COLORS
Wearing the same tones is great, but don’t overly match (For instance: I know it looks nice but try not to all wear blue jeans and a white t-shirt).
Neutral colors are always good – greys, tans, blues and creams are great go to’s!
If you wish to go with Primary colors, it’s best to instead go with versions of them. So, instead of yellow, try mustard, try maroon or burgundy instead of red, and try navy/royal instead of blue.
When adding color, choose 2-3 main colors, and 1 accent pop of color.
Avoid too much black where possible – especially solid black and avoid too much white where possible – especially solid white—neither of these solid colors photograph as well.
Let the location of your shoot help influence your attire – For instance, if you are at the beach, you could wear colors that you would see at the beach (white, cream, soft blues), if your shoot is in the park – consider contrasting with the greenery with warm colors such as red, oranges or yellows, in addition to some neutral colors.
PATTERNS
Try to avoid clashing patterns – patterns can be great, as long as not everyone is wearing them. Florals are beautiful for little girls and women. Stripes and spots can also be great, but stick to one person wearing them.
Logos or writing on clothing should be avoided.
STYLE
Textures and layers look great – think layers of a kimono/shawl over a singlet, lacy or textured material, textured beanie on a cold day, scarves and boots, t-shirts and jumpers, jackets and vests. Think about the style of clothes matching location (for instance, if you are in the woods, it may look out of place to be wearing heels and a fancy dress).
If you don’t know where to start, pick one outfit you really love, and style the rest of the outfits around that.
Make sure you (and everyone) feel comfortable in the clothes. Show off your personality in your clothes – don’t feel that you need to dress plain if your personality and style is eclectic – you want the photos to represent the real YOU!
Think about your shoes – if you’re wearing a nice dress, pair it with a nice pair of wedges, boots or heels – not old thongs or sneakers.
The most important thing is to feel comfortable in your choices. There is no need to go and buy a new outfit (although it’s always a good excuse if you’re looking for one).